S6-E10 Why is Vietnam becoming so popular

Series 6 Episode 10
Why is Vietnam suddenly everywhere right now?
Not just on your social feeds…but in real conversations between travellers looking for somewhere that still feels exciting, welcoming, affordable… and genuinely different.
In this episode of the award-winning What About Vietnam podcast, I unpack why Vietnam is having such a powerful moment in global travel — and why I believe this rise is only just beginning.
From the shift in how Vietnam is perceived globally… to the incredible value it offers families, solo travellers, couples and long-stay visitors… this episode explores what’s really driving the surge in interest.
Because Vietnam today isn’t just about ticking off famous landmarks.
It’s about:
• eating incredible regional food on tiny plastic stools
• Value for money hotels at surprisingly affordable prices
• beaches, mountains, cities and culture all in one trip
• feeling safe while still feeling adventurous
• and connecting with people in a way many travellers say they’ve lost elsewhere
I also share what I’m personally seeing on the ground through trip planning conversations, traveller feedback, and years of returning to Vietnam myself.
And perhaps the biggest shift of all?
Vietnam is no longer simply being compared to places like Bali or Thailand.
It’s becoming the destination people are choosing first.
Timestamps:
00:01:19 – Vietnam’s rising travel popularity
00:08:11 – The value of travelling in Vietnam
00:11:39 – The diversity of experiences on offer
00:15:17 – Personalised travel and planning Vietnam well
If this episode sparks your curiosity about Vietnam, you can also explore your own personalised plan by Kerry herself – Check out the page here - https://www.whataboutvietnam.com/series-6/question-9/what-vietnamese-dishes-should-i-try