Hoi An continues to enchant—and in 2025, it feels overflowing, more layered, and more revealing than ever. That’s why I’ve chosen to revisit one of my most loved conversations on the show—this time with a fresh perspective, and a few heartfelt reflections from my recent trip.
You’ll hear from the delightful Sharon Sweeney, a long-time visitor to Hoi An who once co-created the popular website and map guide HoiAnNow (now retired). Sharon still returns regularly, drawn—as so many of us are—by the town’s old-world charm and enduring spirit.

As Hoi An grows in popularity, it’s evolving in ways that bring both beauty and complexity. With more international travellers comes more diversity, yes—but also more crowds, rising prices, and the ongoing challenge of preserving tradition in a fast-changing world.

In this updated intro, I reflect on my ow personal observations, what’s new, what’s shifting, and what still stops me in my tracks and gives me great joy. This episode isn’t only about ticking 10 boxes ( as per the original show back in 2021 - S2-07) - it’s about finding your rhythm in Hoi An, one authentic experience at a time.

Stay curious, stay open—and let’s rediscover the heart of Hoi An together.